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Welcome, photography and visual SEO lovers! Today we are going to talk about a topic that may sound a bit technical, but it is essential to get the most out of our images on the web: the index of a photograph. Does it sound like Greek to you? Don't worry, we are going to explain it in a clear and simple way so you can easily apply it in your visual SEO strategy. So, get ready to understand how a photo index works and how it can help you improve your search engine rankings. Let's get started! Visit our section on real estate and architectural photography if you're thinking of hiring a photographer 😊

Optimise your images to improve your Google rankings

Optimise your images to improve your Google rankings

  • Visual SEO is an important part of a website's overall SEO. Images can help improve Google rankings, as long as they are optimised correctly.
  • The index of a photo is the information that Google uses to understand what an image is about and when to display it in search results. Therefore, it is important to pay attention to image optimisation to improve visual SEO.
  • The following are some tips for optimising images:
Council Explanation
File name The file name should be descriptive and contain relevant keywords. For example, if the image is of a camera, the file name could be "camera-photos.jpg".
alt label The alt tag describes the image to search engines and users using screen readers. It includes relevant keywords and an accurate description of the image.
Image size Large images can negatively affect page load time, which can affect overall SEO. Make sure images are large enough to look good on the page, but not too large to affect page load time.
Image format The most common image formats are JPG, PNG and GIF. JPG is best for photographs and PNG is best for graphics. GIF is best for animated images.
Image compression Compress images to reduce file size and improve page load time.

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There are free online tools you can use to compress images without losing quality.
Context of the image The image should be relevant to the content of the page. Include images that help explain the content of the page and are visually appealing.

In summary, image optimisation is an important part of visual SEO and can help improve your Google ranking. Make sure you follow the tips above to optimise your images.

Improve your website's performance with these tips for optimising images for SEO.

Understanding the index of a photograph is fundamental to improve your visual SEO. The index is a code that is assigned to an image that identifies it on the web. It is important that this code is descriptive and relevant so that search engines can detect and rank the image correctly.

In addition, image optimisation is key to improving the performance of your website. Here are some tips on how to optimise images for SEO:

  • Use high quality images: Low resolution images can negatively affect user experience and website ranking.
  • Reduce the size of images: Heavy images can slow down the loading time of the website, which can negatively affect SEO. Use tools to reduce the size of images without losing quality.
  • Optimise the name of images: The name of the image should be descriptive and relevant to the content of the website.
  • Use alt tags and titles: Alt tags and titles are important for visual SEO. Alt tags provide an alternative description of the image for search engines and visually impaired users. Titles appear when you hover over the image.
  • Use appropriate image formats: Appropriate image formats can improve website performance. Use JPEG formats for images with many colour variations and PNG for images with few colours.

By following these tips, you can improve the performance of your website and optimise your images for SEO. Remember that good visual optimisation is essential for the success of your website and to improve your search engine ranking.

And this is how you can improve your visual SEO! Now that you understand the importance of indexing a photograph, you can optimise your images and make your content more attractive and easier to find for search engines. Remember, a picture is worth a thousand words, but if it's not indexed correctly, it may be worthless for SEO, so work on it and keep capturing unique moments with your photos!

Nicoleta Lupu

Nicoleta Lupu

I am Nicoleta Lupu, professional photographer, specialised in corporate and artistic black and white photography. My work has been awarded with international prizes and recognitions 😊.